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Kellogg’s vs. Post – Relevant Again in 2020

Every marketing 101 class and many business publications have shared this Great Depression story over the years. It reminds us of another time when businesses struggled to stay open. In today’s #COVID19 world, I want to remind you of the lessons we can learn from another time in our history when companies laid off workers, closed doors and didn’t think they could continue “business as usual.” In the late nineteen-twenties, two companies—Kellogg and Post—dominated the market for packaged cereal. It was still a relatively new market: Ready-to-eat cereal had been around for decades, but Americans didn’t see it as a real alternative to oatmeal or cream of wheat until the 1920s. So, when the Dep

NEWS: North Carolina Small-Business Owner Named to NSBA Leadership Council

DURHAM, NC – Ms. Bobbi Harris, Founder & CEO of Smart Water Smart City, LLC was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small- business advocacy organization and operates on a nonpartisan basis. Harris is a globally recognized utility communications and smart city industry expert and a leader in the small-business community. She joins the NSBA Leadership Council alongside other small-business advocates from across the country as they work to promote the interests of small business to policymakers in Washington, D.C. “As a North Carolina minority small-business owner, I understand the importance of being involved and act

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