The water industry isn’t like other markets. Sales cycles are long. Stakeholders are complex. And “marketing” often gets reduced to trade shows, brochures, and the occasional webinar. That’s exactly the problem. Most water tech companies don’t need a traditional, full-time CMO, they need someone who understands the industry, can move quickly, and knows how to translate technical value into clear market positioning. That’s where a fractional CMO model fits. It’s not about fill