Why Hire a Fractional CMO?
Engaging a fractional CMO (Chief Marketing Officer) is a viable route to consider when you know you need dedicated Marketing guidance and leadership, but you're not quite ready to dedicate the resources to cover that expense. It's a common situation in today's competitive business world; your growing company needs the benefits of a CMO who can plan and deliver your most critical Marketing activities, but may not be able to afford a full-time, top-level industry professional. Therefore, contracting with a top Fractional CMO is a great solution.
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"Smart Water" is not just the latest marketing hype from technology vendors; several environmental, industry and governmental research reports have exposed the great need for upgrading the world's water infrastructure with innovative and smarter technology.
So what is Smart Water Infrastructure?
Sensor technology, automation and control devices, and data analytics software throughout the infrastructure system are all needed to make a system "smart." Water utilities around the world need upgrades throughout the system including more efficient plant operations, optimization of pumping, asset management, power usage optimization, leak detection, detection of contaminants, and consumer access to individual usage. This is no small undertaking!
The U.S. water infrastructure breaks once each minute and about 540,000 times each year. The entire network is comprised of about 1.8 million miles of water distribution lines. Because of the age of the infrastructure, however, it leaks about six billion gallons of fresh water per day, according to the American Water Works Association (AWWA). Leak detection is just one way to make our water systems smarter...
In 2015 the Administration announced a new “Smart Cities” Initiative that will invest over $160 million in federal research and leverage more than 25 new technology collaborations to help local communities tackle key challenges such as reducing traffic congestion, fighting crime, fostering economic growth, managing the effects of a changing climate, and improving the delivery of city services.
More than $35 million in new grants and over $10 million in proposed investments to build a research infrastructure for Smart Cities by the National Science Foundation and National Institute of Standards and Technology. Nearly $70 million in new spending and over $45 million in proposed investments to unlock new solutions in safety, energy, climate preparedness, transportation, health and more, by the Department of Homeland Security, Department of Transportation, Department of Energy, Department of Commerce, and the Environmental Protection Agency.
The shift toward an increasingly clean, sustainable, intelligent, mobile, and distributed energy ecosystem presents immense opportunities and challenges for utilities. In parallel, digital technologies are transforming the utility infrastructure for all types, shapes and sizes of utilities. Many of these issues are being brought together in smart city developments around the world. Every community is different, with different needs and different approaches. But smart communities that are making the most progress are those embracing digital and interoperable systems.
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Why this matters....
On average, 20% of processed water is lost before it reaches the tap! (see figure below)
According to the United Nations Department of Economic and Social Affairs:
Around 700 million people in 43 countries suffer today from water scarcity.
By 2025, 1.8 billion people will be living in countries or regions with absolute water scarcity.
Two-thirds of the world's population could be living under water stressed conditions.
With the existing climate change scenario, almost half the world's population will be living in areas of high water stress by 2030.
10 Reasons to Hire a Fractional CMO
Industry thought leadership takes years to develop
You get executive-level experience at a fraction of the cost
Strategic marketing leadership is crucial for growth
Businesses need plans for growth, not just deliverables
Global perspective gives better strategic input for development
Marketing production employees need executive guidance
Decision-makers need viable marketing strategies
Short-term commitment with long-term results
You don’t spend marketing budget on a benefits package
Bottom Line: Your solutions and sales deserve the best marketing leadership