Back in the early 1970’s the U.S. had major trash problems – highway litter bugs, trash strikes crippling cities, and overflowing landfills.  We were drowning in litter! So on Earth Day, 1971, the Ad Council partnered with Keep America Beautiful to launch a powerful visual image from actor Iron Eyes Cody that dramatized how litter and other forms of pollution were hurting the environment, and how every individual has the responsibility to help protect it. Then the 1980’s Reduce, Reuse, Recycle campaigns launched the green movement in an effort to better our planet. There are now receptacles for recycling glass, plastic, aluminum, and paper in office buildings, schools, and shopping centers. 

Ask any mayor in the United States about water and wastewater infrastructure and you will hear a multitude of war stories ranging from lack of funding and challenging federal regulations to supply quality and sustainability, but you will also hear a common theme – they need and, frankly, expect water and wastewater utilities in their cities to have the solution. Not just the same old solutions, but they must have an understanding of intelligent solutions and education about the latest automation tools and data analytics packages available to the industry. Mayors are looking to water and wastewater leaders to help them understand the possibilities. The test for many water utilities comes as t